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Where Every Page Tells a Story

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Scrolling to the Bookstore: How BookTok Turned Everyday Readers Into Literary Tastemakers
Reading Culture

Scrolling to the Bookstore: How BookTok Turned Everyday Readers Into Literary Tastemakers

A quiet revolution has been unfolding on your For You Page, and it smells like old paperbacks and highlighter ink. BookTok — TikTok's wildly passionate reading community — has grown from a niche corner of the internet into one of the most powerful forces in American publishing. Here's how a 60-second video can now move more copies than a front-page New York Times review.
The Books Hiding in Plain Sight: 7 Overlooked Reads That Belong on Every American Bookshelf
Book Recommendations

The Books Hiding in Plain Sight: 7 Overlooked Reads That Belong on Every American Bookshelf

Bestseller lists are great — but they only tell part of the story. Some of the most life-changing reads are the ones quietly waiting on the lower shelves, recommended by a friend of a friend, or stumbled upon in the used-book section of a dusty shop in a town you were just passing through. We dug deep to bring you seven literary treasures that deserve way more attention than they've been getting.